Rock Energy joins Milk Gallon Giveaway

Rock Energy joins Milk Gallon Giveaway

Milk Gallon Giveaway

Rock Energy Cooperative is joining other Wisconsin electric cooperatives to support dairy farmers, hit hard by the pandemic, by offering free gallons of milk to members.

In honor of June Dairy Month, the Wisconsin Electric Cooperative Association and 15 energy cooperatives have partnered with Kwik Trip for the Milk Gallon Giveaway to distribute potentially more than 100,000 gallons of milk. Your June issue of the co-op magazine includes a coupon for a free gallon of milk to be redeemed at Kwik Trip before July 16. The coupon can be found on page 17 of Wisconsin Electric Cooperative News and page 20C of Illinois Country Living.

“The public health emergency has launched unprecedented challenges for people throughout our community,” said Shane Larson, Rock Energy's chief executive officer. “Our hope is that this promotion will offer some relief for both struggling dairy farmers, and families facing hardships.”

The dairy industry was hit hard and fast when the pandemic caused closures that disrupted the supply chain and left farmers who supply milk to schools and restaurants with more product than they could sell. With dairy farmers standing to lose hundreds of millions of dollars due to the coronavirus response, the Milk Gallon Giveaway is an effort to reduce the excess milk product and ease the impact on all area farmers.

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